Every engaged Christian is aware of their duty to evangelize. Taking it into practice is more complicated. Often, we don’t want people to get scared and we’re overcome by “human respects”, so we end up watering down the message, which is the same as presenting only a pseudo-Christ. At the same time, from this experience, we may think that any attempt to adapt the language or the means is dangerous, a manipulation… as if this was marketing.
There exist hugely relevant spheres in our society in which we Christians haven’t but adopted the secular values, instead of transforming them creatively to transcend them. One of those is, to a large extent, marketing. This leads in many cases to an attitude of rejection or suspicion towards which potentially is a really good tool.
KEEP READING THIS ARTICLE (for free, in Spanish) at FOCUS by Cathopic.
Indeed, we have something better than any product or service: Jesus Christ, Truth and Love. And, however, any company makes much more of a dedicated effort to try to sell their thing, they want their potential customers to know them, trust them and love them so then they can buy their products.
I wish we, as Christians, would have the same tenacity to do things well, not shoddily and unmindfully. I wish we were so concerned about the people we have to evangelize to treat them at least with the same care that companies treat their audiences.
Firstly, because God deserves our best. It’s not virtuous to think that, since the fruits of evangelization depend on God, it can be done carelessly and that shows how much we trust Him. No. It’s a work we do for the Lord, and we have to present an offering that’s as beautiful as possible.
And secondly because, at the end of the day, companies are just going to get money for their sales, while our benefits are souls we can carry with us to eternal life.
Let’s conquer souls for the Sacred Heart of Jesus!