How can a health blogger make the most out of social media? What firm principles can you use as a guide to define your social media strategy? We don’t want followers for the sake of the number, but engaged fans that 1) have problems we can solve by providing value, and 2) trust us enough to turn to us to solve those problems.
A couple of weeks ago I was invited to speak at the Social Media Management, Innovation and Content Seminary organized by the CEU San Pablo University in Madrid, Spain. My audience was basically made of students of degrees related to communications, and I had the chance to share with them how I use social media, especially Instagram, as a health blogger.
And I think you might be interested too! So here’s the video (I’ve included English subtitles for you, don’t worry).
It would mean the world if you could hit like, and why not, subscribe… because I have more content coming soon 😉
In this video I talk about:
- How I left everything and completely changed my career path to pursue blogging. And WHY I did that.
- Why yes, you actually can write about different topics on your blog.
- Email lists, why they are even more important than social media and what you can do to get subscribers.
- The FIVE guiding principles of an entrepreneurial attitude that you should apply to your blog, your social media and your life. (More on that later)
- How I manage my Instagram and the amazing answer I’m getting from my few but engaged followers.
- What you should write on your Instagram bio.
- How you can provide value with every piece of content you upload to Instagram.
- How to keep social media… social.
- A brief glimpse of what I do on Facebook, Pinterest and Youtube.
The center of my talk were the five principles of an entrepreneurial attitude:
Have a vision that guides your decisions
There are many courses, many people giving advice, telling you what you have to do, what you have to post, what kind of pictures, what kind of filters, what kind of hashtags. So you need to ask yourself: what’s my vision? What’s the thing I want to achieve most? And make sure everything is aimed towards that objective. And also, that the rest of the things in your life are in line with that. That means that, when you’re doing other things, you should keep in mind your general vision. An example is, what do you do in your free time? Are you doing something that’s helping you to grow as a person so then the image you can offer through your channels is the one you want your audience to see?
If you fall, you fall forward
Don’t be afraid of change. This means thinking that if something doesn’t pan out, or doesn’t turn out just the way you expected, it doesn’t mean you’ve done something wrong, maybe you’re meant to go this other way, or you have to make some changes. What matters is starting, just start with something, make a plan and go for it and, as you go, one thing is going to lead you to another and so on.
Have a mindset of serving
Look for a problem that people have and go solve it. And, as a result of that, indeed, there will be benefits for you. But if in the first place you’re thinking “I want my benefits”, in the end you’re going to say what you think it’s going to bring you benefits, which is not what’s going to touch people.
Don’t treat your social media account as it is, but as you want it to be
If it has 10 followers but you want it to have 1 million followers, then you better behave as if it already had 1 million. Don’t be shy, don’t be half-hearted… Imagine yourself as if you were already there and behave as confidently as if you were already there.
Be an expert
You’re an expert when you’re one step ahead other person in something. And people are going to be able to relate to you a lot more if you’re one step ahead than if you’re 10000 steps ahead. So, never wait to say “I need to have everything figured out, I need to have studied everything”, but just start, start with confidence, and things will flow.
I hope you’ve enjoyed the video and taken good notes to start serving your people better through social media! Remember to be generous and provide value. That way people will trust you and will turn to you to ask their questions, and you’ll be able to help them with your products and services.