Good food vs bad food. What images have come to your head? Don’t tell me which ones, that isn’t relevant. The simple fact that your mind has automatically associated these words to specific products should make us think. If they aren’t good or bad morally (they’re inanimate), or by their usefulness (all of them nourish us), or by the satisfaction they provide us with (you can like a “bad” one more than a “good” one), or by their quality (a “bad” one can be better prepared than a “good” one)… Where did those adjectives come from?